Beauty Industry

HSN Fragrant Jewelry Line

Necklaces and beaded bracelets are made of precious metal-plated round charms encased with spherical wood beads that slowly release perfume.

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By: Jamie Matusow

Editor-in-Chief

Fragrance and jewelry are perfect together, says Lisa Hoffman, who will launch her latest innovation in fine fragrance, The Lisa Hoffman Fragrance Jewelry Collection, with multi-channel retailer HSN on February 22. The line of jewelry is comprised of necklaces and beaded bracelets bearing a precious metal-plated round charm encasing spherical wood beads that slowly release perfume as they are exposed to air.

The conifer wood beads are available in all five of Lisa Hoffman’s signature fine fragrances — Japanese Agarwood, Tuscan Fig, French Clary Sage, Madagascar Orchid and Tunisian Neroli. Each piece of jewelry comes with a jar containing enough scented wood beads to refill the charm six times, which is the scent equivalent of a full bottle of Lisa Hoffman fragrance. The jewelry’s fragrances can be refreshed — about every two weeks — byopening the elegant casing and replacing the cache of beads.

“This collection is very dear to me and everyone involved, and we can’t wait to see the reaction it receives on HSN,” said Hoffman. “Fragrance is the most personal thing you can wear, and our goal is to let women choose how and when they want to wear it.”


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